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Group 8 Productions was started almost ten years ago by President and C.E.O., Daniel F. Scherl.
The goal, to offer top-notch production and marketing services to the world with old-fashioned customer service and without a lot of meetings and shaving.
"I really don't like shaving that often," says Daniel, "and as a general rule, that's not such a big deal. However, I don't like having a full beard even more. The problem with the middle ground, a nice helping of scruffy face, is that people in corporate America don't like you looking like an Indiana Jones impersonator. I also don't like being uncomfortable and I can't stand wearing a tie. That paradox, and the fact that I also dislike redundant and useless meetings, coalesced many years ago when I literally walked off a job at lunch time because I was tired of feeling like I could run the company so much better than the people who were in charge. I got in the car, called my Mom, and said, "Hey Mom, I just walked off my job and I'm going to start my own company. And I'm not going to shave very often and I'm going to wear pajama pants most of the time.
"It's almost a decade later and as I tell you this, I'm sitting in my yoga pants, unshaven."
At Group 8 Productions, there aren't any major secrets. We have a great group of people, most of us long-time friends, who work together very well. We all know our strengths and weaknesses, and in order to avoid massive overhead, we all work from our homes, teleconference in for important matters and meet up in person for the big jobs.
And the occasional yogurt and bad sci-fi movie, of course.
Group 8 is a beautiful realization of the dedication of artists and team players in the pursuit of a common goal,
and a wonderful model of new business for the twenty-first century and beyond.
Comfy clothes, almost no meetings, great senses of humor, a great product for a reasonable price and a staff of artists who actually get it. Hence the company slogan:
It's simple... we understand.
The goal, to offer top-notch production and marketing services to the world with old-fashioned customer service and without a lot of meetings and shaving.
"I really don't like shaving that often," says Daniel, "and as a general rule, that's not such a big deal. However, I don't like having a full beard even more. The problem with the middle ground, a nice helping of scruffy face, is that people in corporate America don't like you looking like an Indiana Jones impersonator. I also don't like being uncomfortable and I can't stand wearing a tie. That paradox, and the fact that I also dislike redundant and useless meetings, coalesced many years ago when I literally walked off a job at lunch time because I was tired of feeling like I could run the company so much better than the people who were in charge. I got in the car, called my Mom, and said, "Hey Mom, I just walked off my job and I'm going to start my own company. And I'm not going to shave very often and I'm going to wear pajama pants most of the time.
"It's almost a decade later and as I tell you this, I'm sitting in my yoga pants, unshaven."
At Group 8 Productions, there aren't any major secrets. We have a great group of people, most of us long-time friends, who work together very well. We all know our strengths and weaknesses, and in order to avoid massive overhead, we all work from our homes, teleconference in for important matters and meet up in person for the big jobs.
And the occasional yogurt and bad sci-fi movie, of course.
Group 8 is a beautiful realization of the dedication of artists and team players in the pursuit of a common goal,
and a wonderful model of new business for the twenty-first century and beyond.
Comfy clothes, almost no meetings, great senses of humor, a great product for a reasonable price and a staff of artists who actually get it. Hence the company slogan:
It's simple... we understand.
Shaving sucks and pajamas rule.
The story behind Group 8 Productions - Not by S. Morgenstern
The story behind Group 8 Productions - Not by S. Morgenstern